samo sedno means the essence.
In my work I always follow this principal by creating simple yet meaningful graphic design and layouts.
My experience allows me to feel confident managing the whole process of graphic design and publishing, from the initial sketches, through pre-press and proofing to the printing.
I believe that creating just good looking layouts or illustrations is not enough. Today’s overloaded culture demands convincing and coherent messages.
Nowadays, image is the most universal and powerful mean of communication.
Layouts should should encourage readers to join an exciting journey, leaving them afterwards with ineffaceable memories.
Here you can read more about my